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Santa Cruz Scent
Est. 2025 · 311 Soquel Ave

The best smelling place in Santa Cruz

Eight obsessively chosen brands. Candles, incense, diffusers, and room sprays you won’t find anywhere else in the county. By appointment, because finding a scent shouldn’t be rushed.

Browse the shelfPlan a visit
Inside Santa Cruz Scent, shop interior
The Scent Session

Every visit is a one-on-one scent session. Tell us what you’re chasing, we set the room for you.

Nine brands obsessively curated100% soy or natural waxesWalkable from Pacific AveLocal pickup at 311 Soquel
Find your scent

What do you want it to feel like?

Pick a mood and see every candle we carry in that family.

COASTALWOODSCITRUSSPICEFLORALEARTH
You’re exploring
Coastal & Green
Family

Coastal & Green

Sea salt, driftwood, eucalyptus, sage. The smell of Pacific wind through a kitchen window. For people who surf, garden, or just miss the water.

Sea SaltEucalyptusDriftwoodSageCedar
Owner’s Picks

What I’m using in my home

The ones I keep going back to and recommending in the shop.

Seaside + Citrus Matte Black Tumbler Soy Candle
Calyan Wax Co.
Seaside + Citrus Matte Black Tumbler Soy Candle

Mandarin and sea mist in a vessel that anchors any bookshelf.

$32 (tax incl.)
Saguaro Cactus Roll-On Perfume
Broken Top
Saguaro Cactus Roll-On Perfume

Green, dry, a little wild. The roll-on goes everywhere.

$26 (tax incl.)
No. 14 Persimmon + Smoke (12.5 oz)
Dilo
No. 14 Persimmon + Smoke (12.5 oz)

Ripe persimmon and a wisp of smoke. Carries a whole room.

$32 (tax incl.)
Fig Tree Scented Candle
Studio Stockhome
Fig Tree Scented Candle

Green fig and warm wood in matte black. Quietly luxurious.

$48 (tax incl.)
San Francisco
Candlefy
San Francisco

Eucalyptus and sea fog. Smells like Ocean Beach in July.

$25 (tax incl.)
Tobacco Teak Hand & Body Lotion
Broken Top
Tobacco Teak Hand & Body Lotion

Warm tobacco and teak with no sweetness. Stays on the skin.

$24 (tax incl.)
Santal Noir Beard Oil
Broken Top
Santal Noir Beard Oil

Dark sandalwood, smoky and clean. For the morning routine.

$16 (tax incl.)
Cactus Flower Candle
Dilo
Cactus Flower Candle

Crisp green cactus bloom. The one we keep relighting in shop.

$32 (tax incl.)
Aperol Spritz 9oz Soy Candle
Broken Top
Aperol Spritz 9oz Soy Candle

Bright orange and bitter herbs. Patio season in a jar.

$26 (tax incl.)
Overtones Tea Leaves
Shoyeido
Overtones Tea Leaves

Cool green tea, no smokiness. Best Shoyeido for a small room.

$6 (tax incl.)
Gift bundles

Gifts that don’t feel like gifts

Hand-wrapped in shop and paired by scent. Add a handwritten note at checkout.

Broken Top Fresh Squeezed Citrus Trio
Broken Top

Fresh Squeezed Citrus Trio

Bright bergamot and lemon zest in candle, bar soap, and a take-anywhere roll-on perfume. Air freshener throws in a matching scent for the car.

$64View bundle
Broken Top Apricot Bloom Spa Day
Broken Top

Apricot Bloom Spa Day

A spa retreat in a box: apricot blossom candle, bar soap, roll-on perfume, and room & linen spray. Free Fresh Squeezed air freshener.

$80View bundle
Dilo Dilo Palo Santo Ritual
Dilo

Dilo Palo Santo Ritual

Sacred wood for the everyday: Dilo's 4.5oz Palo Santo soy candle paired with their hand-pressed Palo Santo incense cones. Free P.F. Piñon air freshener.

$40View bundle
Scent Drops

New arrivals and a little about scent, once a week.

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Local pickup

Ordering online, collected in person

We don’t ship, and that’s on purpose. Every candle here is something we’ve smelled, lived with, and decided is worth carrying. Pickup keeps it that way: you get a few minutes in the shop with whatever you ordered before it leaves with you.

  1. 01

    Order online

    Browse the shelf, add what you want to the cart, and check out. Stripe handles payment; you get a confirmation email right away.

  2. 02

    We prep it

    Most orders are ready within an hour or two. If you need it sooner, reply to your confirmation and we'll make it work.

  3. 03

    Pick it up at 311 Soquel

    When it’s ready, we’ll email you. Text us and we’ll set a time.

More about pickupQuestions? Text (831) 295-2076. We answer.
Find us

311 Soquel Ave. Behind
the Hindquarter

Address
311 Soquel Ave
Santa Cruz, CA 95062
By appointment · Text to visit
Visit
Open Saturday and Sunday, 10 to 5
Other days by appointment: book a time. Small shop, small staff.
Getting here
A four-minute walk from Pacific Ave
Driving in, turn down Dakota Ave between The Hindquarter and Midtown Animal Health, then take the first right into the parking lot just past the restaurant. We’re straight ahead as you turn in. Look for the white frosted door with two plants out front.
Call
(831) 295-2076
Texts get answered faster than calls, honestly.