Free scent flight,every time we’re open. Walk in, smell the current lineup, and learn what you like. No purchase necessary. See the flight →
The best smelling place in Santa Cruz
Nine obsessively chosen brands. Candles, incense, diffusers, and room sprays you won’t find anywhere else in the county. By appointment, because finding a scent shouldn’t be rushed.
The shop is yours. Date nights, bridal parties, birthdays, team offsites. $15 to $25 per person, credited toward anything you take home.
What do you want it to feel like?
Pick a mood and see every candle we carry in that family.
Coastal & Green
Sea salt, driftwood, eucalyptus, sage. The smell of Pacific wind through a kitchen window. For people who surf, garden, or just miss the water.
What I’m using in my home
The ones I keep going back to and recommending in the shop.
Gifts that don’t feel like gifts
Hand-wrapped in shop and paired by scent. Add a handwritten note at checkout.
5.0 stars from 6 Google reviews
What customers are saying
“Talk about an amazing inventory, I found so many scents I want to take home! All of the brands they carry are high quality with wonderful scent lines. I really appreciated how personalized the experience was. You actually get time to smell everything and they help you find what scents you like best. The two candles I've bought (so far) are clean burning and linger for hours. Plus, each one has lasted ages. Kinda wish they burned faster so I could have the excuse of getting more!”
Tahlia DeMaio
via Google
“Super cute store with a ton of high end brands of all kinds of scent products from candles to perfumes and colognes at great prices. Owner was super passionate about all of the brands and introduced me to some candles/scent combinations that I never thought I would love. I'll be back when I need to restock!”
Dean Mayne
via Google
“This place is the best! I came in not really knowing what I was looking for and left with a cologne that I am super pleased with. Rock helped guide me through so many different scents with patience and humor. Will definitely be coming back here in the future!”
Dane Alexander
via Google
“This place is a hidden gem! Rocks knowledge of scent profiles and curation is amazing. If you're looking to learn and discover new perfumes and scents, he's a great guide! Like a sommelier for your nose.”
Lisa Napier
via Google
“I really enjoyed my visit. Lots of great brands. Rock, the owner gave me personal attention to pick out the perfect gift plus a fragrance for me. So glad I found this spot.”
Heather LeFevre
via Google
“I purchased two candles, persimmon and smoke and nag champa. Both smell great and I am happy with my purchase. I also received the nag champa room spray which I sprayed in my living room. You don't need much, a little goes a long way. As of this writing the scent has lasted 18.5 hours and my living room still smells great.”
Templeton d'Rat
via Google
New arrivals and a little about scent, once a week.
Ordering online, collected in person
We don’t ship, and that’s on purpose. Every candle here is something we’ve smelled, lived with, and decided is worth carrying. Pickup keeps it that way: you get a few minutes in the shop with whatever you ordered before it leaves with you.
- 01
Order online
Browse the shelf, add what you want to the cart, and check out. Stripe handles payment; you get a confirmation email right away.
- 02
We prep it
Most orders are ready within an hour or two. If you need it sooner, reply to your confirmation and we'll make it work.
- 03
Pick it up at 311 Soquel
When it’s ready, we’ll email you. Text us and we’ll set a time.