What to Expect When You Visit Santa Cruz Scent
Here's exactly what happens when you visit our fragrance bar on Soquel Ave — from browsing candles and incense to sitting down for a free scent flight.
5 min readThe Best Date Ideas in Santa Cruz (That Aren't Dinner and a Movie)
Santa Cruz has way more to offer couples than the Boardwalk and brunch. Here are the unique date ideas locals actually love, including one that smells great.
4 min readA Local's Guide to Downtown Santa Cruz Shopping
Downtown Santa Cruz is packed with independent shops most visitors never find. Here's a local's walking guide to the best of Pacific Ave and Soquel Ave.
5 min readWhy We Chose Santa Cruz for a Fragrance Bar
A fragrance bar in a surf town might seem unexpected. But Santa Cruz's independent spirit is exactly why a shop like this works — and why we're not leaving.
4 min readHow to Plan a Fragrance Party in Santa Cruz
Birthday, bachelorette, or team outing — a private fragrance party at our Santa Cruz bar is the group activity nobody sees coming and everyone loves.
5 min readThings to Do Near 311 Soquel Ave: Before and After Your Visit
Picking up a candle order or heading in for a scent flight? Here's the best coffee, food, shopping, and walks within a few blocks of our Soquel Ave shop.
3 min readSanta Cruz Gift Guide: Local Gifts They'll Actually Keep
Forget bumper stickers and saltwater taffy. These local Santa Cruz gifts from independent shops are things people actually want to keep — mostly under $50.
4 min readSeasonal Scents: What Santa Cruz Smells Like in Every Season
Every Santa Cruz season has its own smell — fog through redwoods, salt air on the cliffs, dry hillsides. Here are the home fragrance picks that match.
6 min readWhy 'By Appointment' Is Actually Better for You
By appointment sounds exclusive, but it is the opposite. Here is why private, unhurried home fragrance shopping beats the big-box candle aisle every time.
3 min readA Year of Scent: Our Favorite Moments from the Fragrance Bar
The best part of running a fragrance bar is watching someone discover a candle or incense that stops them mid-sentence. Here are our favorite moments.
4 min read